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NIKE TIKTOK CAMPAIGN
Concept development
Pre & post-production
OWN THE FLOOR
When that spontaneous, blood-gushing feeling to dance hits, you have to let it out - even if it means dancing on a street or in a high-class bathroom.
We ditch traditional dance floors to see our talents own every floor as their stage for exaggerated and spur-of-the-moment dance performances. From showcasing them on streets to balconies, we use fish-eye, tracking shots, and caught-on-camera video styles to create content that feels authentic and native to the platform.
Fluid and candid moments were captured for onsite content through analog and digital cameras. The pictures reflect our talents' emotions in movement, with a special focus on product shots.
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