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EXO PROTEIN BAR
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MAXIMUM PROTEIN, MINIMUM YUCKY!
EXO Cricket Protein bars are made from Cricket flour! Yikes!
For their radio spot, we got an adventurer to share a snippet of their life in the wilderness of Borneo Jungle. Can you guess where he gets his protein boost from?
SCRIPT - BEAR GRYLLS
MVO(Bear Grylls):
I've wrestled down a fallen tree and walked myself into wilderness of the Borneo Jungle. No serious injuries, but I do have a passenger. A cricket. Best thing to do is grab it and squeeze the head off first. And squidge it up in your mouth.twisting it's spiny legs. Ughh, disgustingly mouthful. Juice out the masses and masses of proteins from the rouge insect until the end. Oh God, smells rancid! That was nasty but worth every one of its 120 calories.
Narrator: Eating proteins doesn't have to be so disgusting. Exo Cricket Bar - maximum protein, minimum yucky.
SCRIPT - DAVID ATTENBOROUGH
MVO(Steve Irwnin):
Crikey! Looka this wild full grown cricket, the king of proteins. This powerful critter is gotta be roasted and then good lordy, you mix them with the peanut butter. Check-out this beauty, so full of proteins and empty of calories. Now Evers a good day when you can eat a
cricket, milled into a protein bar. Boy it's so snackible.
Narrator: Eating proteins doesn't have to be so disgusting. Exo Cricket Bar - maximum protein, minimum yucky.
SCRIPT - DAVID ATTENBOROUGH
MVO(David Attenborough):
The human species is quite interesting. As it goes foraging for proteins, it will go to great lengths. Like chasing this crunchy cricket at the base of an acorn. So flavourful and rich in proteins that the best way to savour them is mixing them with nature's finest chocolate chip. It's perhaps surprising how these sustainable wonders are transformed into powder, so you can jump at an extraordinary speed, like them. And having them in the form of a protein bar is so so phenomenal.
Narrator: Eating proteins doesn't have to be so disgusting. Exo Cricket Bar - maximum protein, minimum yucky.
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