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Art Director: Seine Kongruangkit

Copywriter: Riya Dosani


Gen Z often turns to the dark web for anxiety and depression meds. How can WhatsApp foster mental health conversations?

Pill Better offers capsules with a WhatsApp number for therapist chatbots, addressing issues like doomscrolling, cyberbullying, and anxiety. With every pill sold, we encouraged Gen Zs to be more dependant on each other and professionals than on drugs.

We partnered with therapists like Susan Blackmore, Martin Seligman, and Albert Bandura to design their chatbots.
One simply had to save their number to start a conversation on Whatsapp.

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Chatbots encouraged young adults to talk to their peers and family, while
one could also book a free consultation with the therapist on Whatsapp. 

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Each box came with an instruction paper that had detailed information about our therapists.

Pill Better was sold on the dark web, targeted ads were placed on Reddit forums, and even placed in Walgreens as a regular medicinal drug.

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