NIKE PLUS #GIRLSDON'T
DROP

63% of girls drop out of sports when their friends do. Nike Plus #GirlsDon'tDrop is a membership program rewarding girls with points for helping others stay in sports through carpooling, lending equipment, and playing together.

Art Director: Hanna Choi | Copywriter: Riya Dosani

Awards: Clio Sports, D&AD New Blood