NIKE - #GIRLSDONTDROP
63% of girls drop out of sports when their friend does. Nike Plus #GirlsDontDrop is a membership program where girls win reward points when they help other girls to play sports by carpooling together, lending equipments, playing games together, and more. What's more? Girls with most points receive a scholarship from Nike, signed by Serena Williams.
Art Director: Hanna Choi
Copywriter: Riya Dosani
Tutor: Katie Yoder, Katie Edmonson
Award: D&AD New Blood - Wood Pencil; Clios Sports - Bronze