NIKE - #GIRLSDONTDROP

63% of girls drop out of sports when their friend does. Nike Plus #GirlsDontDrop is a membership program where girls win reward points when they help other girls to play sports by carpooling together, lending equipments, playing games together, and more.   What's more? Girls with most points receive a scholarship from Nike, signed by Serena Williams.

CREDITS

Art Director: Hanna Choi

Copywriter: Riya Dosani

Tutor: Katie Yoder, Katie Edmonson

Award: D&AD New Blood - Wood Pencil; Clios Sports - Bronze

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